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  • Christina Massey

Why Courses Won’t Help Your Beauty Business Grow

When I talk to a lot of med spa owners, I’m not the first place they’ve gone to try and solve their problems. A lot of them have also bought digital courses, hoping that they will solve the problems of gaining enough leads and sales for their business.

However, once they purchase the course, they are typically very undwhelemed and still left needing guidance on how to solve their problems. In my opinion, courses don’t work, especially for beauty professionals, and today, I want to give you three reasons why.

Basic Information

The problem that I have (and most people who buy them) is that MOST courses are filled with basic information that can simply be googled or looked up on YouTube. However, if you’re paying money for something, you’re expecting some sort of information and/or strategy that you can’t simply find for free.

The other problem with courses only having basic level information is that you don’t have a basic level problem . . . because if you did, you’d have already solved it.

I think sometimes people get into the mindset of thinking that a course will be the answer to all of their problems, not realizing that if that was true, every person who ever bought a course would be successful.

As a beauty professional, your busines has so many moving parts and complex problems that can’t simply be fixed by a basic-level course. You need something more specific and something tailored to your specfic business.

A “One Size Fits All” Approach

Another problem with beauty owners find with courses is that they don’t take into account that every business is different . . . rather they give you a copy/paste template of something they HOPE will work in your business. Then most business owners wonder why courses end up not helping their business . . .

This is one of the main reasons I always suggest beauty professionals work with a coach rather than buy a course. Yes, it may end being more expensive, but instead of getting a copy/past template that doesn’t work, you work with someone DIRECTLY who builds a tailored strategy to the needs of your business.

Yes, beauty businesses at their core might be the same, there are so many other variables that differ, such as:

  • Ideal client

  • Location

  • Specific services

  • Products sold

And these are to just to name a few! This is why a “one size fits all” approach simply won’t work if you’re looking to get specific results for your business.

Doesn’t Come With Implementation/Coaching

The biggest problem I see with courses is that there is no implementation and no coaching on how to take what you learn in the course and apply it to your own business. This forces you to use your own subjective judgment about how the information is SUPPOSED to be used.

However, if you’re going to get the best results, you need someone to walk you through the information, the strategy, and the best way to implement it for your business. That can only come from receiving individual, personalized coaching.

If information was the issue, every business owner out there would be successful. I think we can all agree that there’s enough information out there in the form of courses, blogs, webinars, YouTube videos, social media, etc.

Yet we know that statistics tell us most businesses within 5 years will fail . . . why? It’s because they don’t have the help of a mentor/coach/person that’s built a successful business showing them how to take the information and apply it to their business successfully.

All the knowledge in the world doens’t mean anything unless you know how to apply it.


Hopefully, you’re starting to understand why a course isn’t the solution to your problems. If you’re really trying to build a 6 & 7-figure beauty business, then a $27 course doesn’t make sense when you really think about it.

If you’re going to build a business that big, then you need the guidance and support of someone who’s done it before. That’s why I have a specific program built to do exactly this! If you’re in the beauty business and are looking to gain leads and land consistent clients, then let’s talk.

Click HERE, book your free call, and let’s see if you’re a good fit for my program!

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