How to Use Instagram Reels to 10x Your Business
Updated: Jul 22, 2022
Unless you’ve been living under a rock, I’m sure you’ve heard that the easiest way to grow on Instagram is to create Instagram reels. But while creating Instagram reels might grow your following and get you an increase in engagement, those are simply vanity metrics. The goal of creating reels should always be first and foremost to gain the RIGHT kind of audience, gain leads for your business, and ultimately sales.
In today’s blog, I want to give you three things you need to do in order to create Instagram reels that will translate into business, not just followers. These are easy things to implement when creating reels, and the more consistent you are with creating them, the better results you’ll get.
The first thing is to make sure that you’re creating value in your reels. Whether you’re showcasing how to use your product in a beneficial way or giving tips about your service-based business, you need to make sure that your content is considered valuable in the eyes of your audience. Unfortunately, what’s happening right now is too many people are creating the same types of reels, which is diluting the entire reels page. The problem with creating the same reels as everyone else in your industry is that now instead of standing out with unique and original content, your audience now sees you as a look-a-like with your competitors.
This won’t allow you to charge premium pricing, but rather you’ll have to focus on price and is the cheapest, which is NEVER a recipe for success in the business long term. Though it may be tempting to do what other people are doing because they’re growing so quickly, DON’T fall into this trap! Because when (and I promise you it will happen) Instagram does another update and that content no longer works, the people creating that same content will now struggle because the algorithm knows they make only that content, which now no longer works. Always take the time to create your own unique ideas and content!
The second thing is you need to do the little things well. What do I mean by this? Well, for starters, you need to make sure you have a great hook. With people deciding in 2-3 seconds if they want to watch your reel, the only way you’re going to get them to continue to watch is if they’re pulled in by a great hook. The second thing you need to make sure of is that you’re using multiple clips. Nobody wants to watch one long clip of someone simply talking in front of a camera. They want to see movement, they want to see action. This leads me to number three, which is making sure that you have captions throughout your reel. Oddly enough, a lot of people watch reels without volume, so you need to make sure these people can still follow along. Finally, you need to have a great call to action. A great video means nothing if people don’t know what you want them to do afterward.
The last thing you need to do is make sure that you’re hitting all four types of content with your reels. The four types of content are: educational, entertaining, emotional, and engaging. The best two to start with are education and entertainment because when people watch reels, they want to be entertained. Mixing a blend of entertainment and education is a sure-fire way to keep people watching longer, and that’s the ultimate goal of all videos: watch time. If you can keep people watching till the end, your videos will be pushed out to more and more people, which means more audience and more leads for you.
Hopefully, this helps you level up your Instagram reels game, and if you have any follow-up questions, please drop them in the comments below and I’d be happy to answer them. Also, the next time you make a reel, tag me in it, because I’d love to come and support you in your Instagram reel journey!