How Pinterest Can Improve Your Website Ranking
When it comes to social media, a lot of business owners think of it as a place to sell their products and services, or a place where they can build community. And while yes, it is those things, social media is also so much more than that . . . especially if you’re doing it correctly.
The social media platform that I believe is vastly underutilized is Pinterest, and the reason being is that it’s a search-engine-based social media platform, meaning that if people are searching in places like Google for your products and services, if you’re on Pinterest and you’re fully optimized, then your posts and pins have a chance of showing up in those searches.
Today, I want to give you three things to think about when it comes to Pinterest, why you should be using it as part of your social media marketing, and how you can start to increase your website traffic and score as a result!
Photos & Copy
One of the great things about Pinterest is that it’s not only a search-based platform for words and copy, but also for photos. So if you’re a chef, for example, and you put pictures up of the food you cook with alt text and tags that describe the picture, then when people search for that recipe, your photos have a chance of coming up in their search.
Photos are something that most business owners don’t think about when it comes to SEO, but more and more people are utilizing photos to help them rank higher in searches, along with the copy that they are creating for their posts.
With Pinterest putting a heavy emphasis on the photos you use, this can be a great way to rank in search in a way that has less competition than simply using the same keywords that everyone else in your industry uses.
This is where brand photography comes into play, because if you can get photos of you and your business, then all those photos can be used on Pinterest to help you rank higher in all sorts of different web-based searches!
One of the coolest things that Pinterest does that no other social media platform does it that it gives you the option for each graphic post to attach a link to it. That means that you can link your blog posts, your products, your freebies, your other social media posts . . . anything really!
I can tell you without a doubt, this is the reason why I get so many hits to my blog and so many overall websites visits a month . . . because about 70% of them come from Pinterest!
Could you imagine if you added an extra 5K-10K people funneling from Pinterest to your website to view your products and services what that would do for your business? It would be game-changing because not only would it boost your sales, but it would get more eyes to your blog as well as help you grow your other social media platforms!
Say you’re on Instagram and it’s your main platform . . . what you can do is after you post, you can simply create a graphic for Pinterest, write a little caption (or even use the same caption from Instagram), post it on Pinterest, then link it back to your post on Instagram, driving traffic from Pinterest to help you grow your Instagram!
Video & Graphic Content
I think we call all agree that on places like Instagram, LinkedIn, and Facebook, graphic content simply doesn’t get the same engagement that it used to. Creating things like carousels, infographics, and quotes can seem like a chore and honestly pointless at times . . . but not on somewhere like Pinterest.
Pinterest graphic content still gets great engagement on things like quotes and infographics, especially when they’re combined with a well-thought-out caption. So if you’re a brand and business that prefers to use graphic content, or you’re a business where it’s your main form of content, then Pinterest should be one of the top social media platforms you’re using.
Along with this, their version of short-form video, Idea Pins, is vastly underutilized and have a lot less competition on them than places like TikTok or Instagram Reels do. This means that if you’re a smaller business, or one that struggles to get views on your videos, Pinterest could be a great alternative for you.
You can even take all of the old TikTok’s and Instagram Reels you’ve already put up, get rid of the watermark, and repost them on Pinterest. This can be a great way to get an initial boost in growth, especially if you’re just starting your account. I’ve had clients gain over 1M views a month on Pinterest simply by re-purposing their content from other platforms to Pinterest!
Pinterest is one of the best social media platforms for your business in my opinion because it allows you to do so much more than every other social media platform. You can create so many different types of content, you can put links in your posts, and everything is SEO friendly on Pinterest, which means all the hard work you do creating posts and writing captions doesn’t go to waste!
If you’re looking to start a Pinterest account and need guidance, or simply need guidance with any aspects of your business, reach out and I’d be happy to sit down with you and see how we can build a social media marketing plan that allows you to get the most out of social media for your business!