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  • Christina Massey

5 Reasons Why Business Coaching Is Important To Your Success

You know the one question that I get probably more than any other question? It’s, “Why would I hire a business coach? What can they really help me achieve?” That’s such a great question because if you’re going to invest money with someone, you’re going to want to know what sort of return you’re going to get on your investment. Today, let’s talk about that return, and what it looks like to work with a business coach.

When you’re hiring a business coach, you’re hiring someone who has built successful businesses, so that they in turn can mentor you on how you can best build a successful business as well. They’re not there to teach you the technical aspects of business building, but rather are there to teach you the “soft skills” that are necessary to build a business and let’s talk about some of those.

The first and maybe most important is that they will help you see the blind spots in your business. Sometimes, because it’s our own business, you’re too close to the project, and that allows you to miss holes and gaps in your business, costing you money. Having an extra set of eyes is crucial, and having a qualified extra set of eyes is even better.

The second thing they do is act as your business compass if you will. There’s no way for you to know where your business will take you on a day-to-day basis, so having the guidance of a seasoned professional will save you a lot of time and headaches. Here’s the truth: if you’ve never been somewhere before, you don’t know how to get there. However, a business coach has been there and done that, and can help get you there much quicker than you could on your own.

The third reason having a business coach is so important is because you need an unbiased opinion of someone to tell it you like it is. Too many business owners have “yes” people around them, meaning they just agree with them. Whether it’s employees or family members, “yes” people don’t help your business grow, they actually hinder it by not feeling comfortable enough to give you the honest truth. A business coach, however, is paid to do just that and knows that giving you the truth and tough love, it’ll make you a better business owner down the road.

The fourth reason having a business coach is so vital is because you need someone there to challenge you on a consistent basis. Too often, business owners experience a little bit of success, then pull their foot off the gas. They’ll start saying things in their heads like, “I’m doing pretty good,” or “Look at what I’ve accomplished.” This is dangerous and complacent thinking because I’m here to tell you, you’re either moving forward or backward, and there is no in-between. A business coach will make sure that you’re always moving forward.

Lastly, a business coach will teach you how to win every single day in your business. What do I mean by that? Well, no matter how many goals you create or how much you want them to come true, you have no control over whether they do or not. What you DO have control over though is the controllable actions you can take every single day to hopefully one day propel you towards those goals. That’s where a coach comes in. They’ll teach you the habits and routines that you should be engaging in every single day, as well as teach you how to be more productive and efficient with things like your time.

Can you run a successful business on your own? Maybe. Will you have a much better chance if you have a business coach on your team whose built successful businesses before? Most definitely. If you find yourself struggling in business or you feel like you need help getting to that next level in your business, then hiring a business coach might be the right move for you.

If so, I’ll drop the link to my free call below. Let’s talk about your business, your habits, and ideally where you’d like to be in 1-2 years and see if a business coach would be right for you!

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