Let’s face it: running a salon, brow shop, or nail salon isn’t easy. Competition is everywhere, and it can sometimes feel like a struggle to figure out how to land clients and stand out from the others in your industry.
However, when you do these three strategic things, it will allow your business to stand out and gain a steady stream of consistent clients that make you their first option!
Have Unique Branding & Marketing
The reason that most beauty professionals struggle to stand out is that their branding and marketing looks and feels the same as their competition. If you’re marketing yourself in the same way as a dozen other professionals, then there is no real reason for people to go with you over someone else. They’ll simply choose the cheapest because they don’t see any real significant difference.
When it comes to having branding that stands out, this involves having messaging, values, and mission. When you make sure that these are unique and prevalent in your content, people then connect with you because of what you and your business stand for, and it becomes less about price.
Marketing yourself effectively means showing WHY you’re the best solution for them when it comes to their needs. This can be because of educational background, certifications, or any other relevant skills/expertise that would make you stand above your competition. People don’t mind paying more for the best, so if you can show them you’re one of the best at what you do, they’re much more likely to come ot you!
So many beauty professionals and owners skip this part and go straight to the hardest way of trying to get clients, doing things like posting on social media . . . then wonder why their clientele numbers go up and down. When it comes to landing clients for your beauty business, the easiest way is to involve yourself in the community where your business is established.
This can mean going to local networking events, sponsoring events in the community, or even throwing events yourself. Why is this the best way to gain leads and clients for your business? Because meeting people in person is the best way to develop a relationship and talk about what it is you do, especially if your business involves working with someone in person.
This gives you a chance to build a relationship with them, tell them about what you do, and keep in contact with them. People have the most trust in others when they’re with them in person, so being involved in your community gives you a chance to connect with the people in it.
Technology & Integration
Technology and integration can be game changers for your business, because they allow your business to run more efficiently and more importantly, make the client process a whole lot easier.
Doing things like implementing text appointment reminders, virtual consultations, and using the most innovative equipment for your business can help you stand above the rest. It will cut down on cancellations, prevent no-shows, and give your clients the best possible results.
Take a look at your business and see where you can implement technology and innovation to not only make your life easier, but also enhance your client’s experience with you!
Standing out from your competition is what will allow your beauty business to land new clients on a consistent basis and stand out from the competition, allowing you to scale your business quickly and more efficiently!